A Chronology of Print to Digital
Mark Golin, Editorial Director of Digital for Time Inc.’s Style & Entertainment and Lifestyle Groups, walks us through the developmental stages of magazines’ journey from print to digital. Likening the story to that of a growing person, Golin explains how–and why–magazine editors and publishers were so reluctant to post their precious print content on the internet.
This, he says, was the infancy of digital magazines. Moving into childhood meant being more open to posting more and more content online, which did happen, though that content was often selected from the editorial dustbin. Today, we’re living through the growing pains digital magazine adolescence.
Print and digital experiences work well together but there are a few more life lessons left to learn before we’re legal.