From Editor to Curator: How to Generate Engaging Content
Great content, like a great product, is still the essential ingredient for audience-building. How can we broaden the conversations around it when we have less control over who produces content? Rooney explains her work at Forbes, which largely centers on finding and bringing novel, innovative, expert voices into the conversation and providing them with the publishing tools to engage an audience.
Bonus: She offers tips for recent grads interested in journalism.