How to Think Like a Digital Disruptor
James McQuivey, VP and Principal Analyst at Forrester Research, defines a digital disruptor as someone who knows how to use digital tools to do things better, faster or cheaper than before. Digital, he explains, reduces the barriers to entry in the publishing world, which allows anyone to be an author or publisher, be it a start-up or an adjacent business that never considered publishing before.
Some digital disruptors, however, are more likely to be successful than others.
A blogger with a large following, for example, has a successful digital customer relationship that he remains engaged with, which puts him far ahead of a traditional publisher struggling to build a relationship with its customers. An app developer remains engaged with his product by continuously updating it to ensure his customers remember it’s there. In this video, James walks us through how successful disruptors think: opportunistically.
See also James’ article for the FJP, What Will Rise from Journalism’s Ashes.
